There are a couple of media industry trends that have detected substantial alteration

The way we intake content has improved greatly in the past century, but even much more therefore in the last decade: discover how in the post below.


One factor that has certainly disrupted countless forms of media and the way they are consumed is the internet. While every form of media – radio, television, even only print – would previously just have its own means, numerous kinds of content can today be found on the same sort of platforms online. As the latest generations tend to prefer content that they can receive at any time they want, the streaming industry trends are progressively flourishing as the web-based portals gain popularity. For this reason, many traditional tv outlets are starting to provide similar online access, where users can love the benefit of on-demand watching, as essential figures in the sector such as Vincent Bolloré are certainly aware of. This trend is not only related to tv and visual media: any entertainment industry analysis would show that things like listening to music or reading the news are also increasingly popular on online platforms due to their accessibility.

A thing that is absolutely affecting the current trends in television broadcasting is the relation that consumers have with the content that is being shown. For example, just ten years ago it would have been anticipated for a tv programme to be broadcasted at scheduled times, maybe previously a week, and viewers would tune in at that time to love it all at the same time. Presently, as a result of the internet, a brand-new form of consuming media is that of watching a full series at a time, likewise well known as binge-watching, meaning that the viewers feel much more involved in the content, and will definitely conform to the complete show and not intermittent episodes. Producers such as Ron Jones will actually be aware of what these tv show trends 2019 imply for the field, along with maintaining a good relationship with a loyal following.

When contemplating the evolution of the global media and entertainment industry, a factor that has had to adapt to brand new formats is that of advertising. When television programming was the primary way of consuming content, advertising would easily be put in place with industrial breaks, but as executives in the industry like Andrea Salerno will be well aware of, that is not fundamentally the most efficient format nowadays. As content moves on internet based platforms where users pay subscription fees to prevent adverts, in fact, sponsorships and social media campaigns are today on the rise, meaning that the content of the advert will have to comply with new formats. Nevertheless, checking out the media and entertainment industry statistics, one form of media that can still benefit a lot from standard commercials is that of sports events and reality tv, as people will still want to watch it at the time it airs on ordinary channels.

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